Tool Truck Dealer Marketing Questionnaire

Tell us about your business, your customers, and where you want to grow.

1. ABOUT YOU & YOUR BUSINESS
How many years have you been in the tool truck business?
Are you:
What tool brand(s) or product lines do you currently represent?
2. YOUR OPERATION
How many tool trucks do you currently operate?
How many people work in the business, including you?
Approximately how many active customers do you currently serve?
Approximately how many shops/businesses are on your routes?
How many days per week is your truck typically on the road?
What geographic areas do you currently service?
How far does your typical route extend from your home/base location?
3. YOUR EXPERIENCE
What did you do before becoming a tool dealer?
How many total years of sales experience do you have?
How would you describe your strongest skills? Check all that apply.
4. YOUR CUSTOMERS
Who are your primary customers? Check all that apply.
What percentage of your business comes from repeat customers?
What are your best-selling product categories? Check all that apply.
What products or categories would you like to sell MORE of?
5. SALES & GROWTH
What are your approximate annual sales? Optional / Confidential
Compared with last year, your business is currently:
What are your top 3 business goals for the next 12 months?
Are you interested in adding another truck?
Are you looking to expand into additional territories?
If yes, where?
6. YOUR CURRENT MARKETING
How are customers currently finding you? Check all that apply.
Which social media platforms do you currently use for the business?
Approximately how many social media followers do you have?
How often do you post on social media?
Do you currently collect customer email addresses?
Do you currently collect customer mobile numbers for marketing/texting?
Do you currently run paid advertising?
If yes, where?
Approximately how much do you currently spend on marketing per month?
7. COMPETITION
Who are your biggest competitors in your territory?
How many competing tool trucks regularly operate in your territory?
Why do customers buy from YOU instead of another tool truck or online retailer?
What do you believe is your biggest competitive advantage?
8. OPPORTUNITIES & CHALLENGES
What is currently your biggest business challenge?
If we could help solve ONE marketing problem for you, what would it be?
What would make the next 12 months a major success for your business?
9. MARKETING INTERESTS
Which areas would you most like help with? Check all that apply.
10. TELL US ABOUT YOUR BUSINESS
What are you most proud of about your tool truck business?
What do your best customers say about you?
What makes your business different from every other tool truck in your market?
Where would you like your business to be three years from now?
FINAL QUESTION
If we could bring you more of ONE type of customer, who would you want us to target?
Anything else we should know about your business, territory, customers, or goals?

Your responses will be sent to Schley Tools. Submitting this questionnaire does not subscribe you to marketing emails.